Pay It Forward with PWYC

WaterTower Theatre Announces Pay It Forward with Pay What You Can

Addison (TX)… WaterTower Theatre Artistic Director, Joanie Schultz, today announced the “Pay It Forward with Pay What You Can” initiative.  Beginning with Pride and Prejudice’s “Pay What You Can” preview performance (October 15th, 2017, 2:00pm) WaterTower Theatre will donate all proceeds from PWYC performances to various causes in need.  The Pride and Prejudice PWYC proceeds will benefit the Alley Theatre’s recovery from damages sustained during Hurricane Harvey. 

(Excerpt from Alley Theatre website) The Alley Theatre has been devastated by Hurricane Harvey. The Neuhaus Theatre, Mitchell Lobby, prop storage, vital electrical systems and basement dressing rooms filled with water that reached the ceiling. The destruction of the theatre exceeds the damage encountered with 2001's Tropical Storm Allison. The damage to the building, equipment, and props could be as much as $15 million dollars, or more.  The Alley Theatre staff is working tirelessly in temporary offices and off-site workspaces on recovery efforts to sustain the theatre, even though some have lost personal possessions, automobiles, and homes due to flooding. The Alley Theatre is currently closed; they expect to be back in their beloved building by the holidays.

“WaterTower Theatre is only one of many organizations that create an arts community locally, in Texas, and beyond” Commented Schultz. “The destruction that The Alley Theatre has felt from Hurricane Harvey is devastating, and it will take a great deal of effort and support from many sources for them to recover.  PWYC performances have historically supported local communities by offering accessibility to the arts. It is our hope that WTT’s PWYC performances will do that, as well as become a unique outlet for our patrons to contribute support to other causes (including The Alley Theatre).” 

PAY WHAT YOU CAN Performance details

In the Canterbury Family Main Stage at The Addison Theatre Centre

Pride and Prejudice – October 15, 2017,  2pm
Elliot, A Soldier’s Fugue – January 28, 2018, 2pm
Bread– April 15, 2018, 2pm
The Last Five Years – June 10, 2018, 2pm
Hand to God – August 5, 2018, 2pm
Ticket Prices

Pay What You Can performances are donation-based, general admission performances where patrons can pay $1 - $1 million (or more if they prefer).

How/Where to Buy Tickets

Tickets for Pay What You Can Performances will now be available in advance by phone, or in-person.

By Phone:  972.450.6232

Or In-person: WaterTower Theatre at the Addison Theatre Centre 15650  Addison Road, Addison, TX 75001